The participation in major auto shows is falling over like a house of cards for some automakers. The latest nail in the coffin: Mitsubishi is taking out of the Frankfurt Motor Show. That appears only as a clichéd iceberg, as the Japanese automaker has revealed a new strategy towards participating in car shows.
From here on in, Mitsubishi is supposed to take part in one major auto show on any given continent each year. In Europe, Mitsu is already engaged in Geneva, where it will unveil its cap-tastic new i Miev SPORT AIR concept. In North America, Mitsubishi already sat off the Detroit Auto Show and didn’t have much to show us in Chicago, so its new strategy will force it to choose between New York and Los Angeles, while across the Pacific it’s bound to stick to its home-turf at the Tokyo Motor Show. The show strategy between the new car and its withdrawal from Dakar, Mitsu should be saving some serious coin, however we can’t help but wonder what effect it will bear on its corporate image in the long term. But if things continue to be the way they have been, we wouldn’t be surprised to see more cash-strapped automakers following Mitsubishi‘s lead.
