While so many other automakers have reinvented their logos over the years, Mercedes-Benz has stuck with the same one for 100 years now. One century ago, Daimler-Motoren-Gesselschaft went down to the local patent office and registered the Three-Pointed Star, the logo everyone knows and recognizes today. Just a few weeks later, August Benz & Cie did the same with their logo, the Benz name encircled by a wreath. These two icons later became integrated when the two companies banded together, but to celebrate the anniversary of their registration, Mercedes-Benz has announced a new special edition of one of its most upscale coupes.
The CL550 4Matic features a number of special Designo and AMG touches inside (light tan perforated leather with contrasting stitching and grey accents, gilded brass emblems on the center console) and out (special dark gray paint, new aero kit, and five-spoke 20-inch anthracite wheels with silver brake calipers) to differentiate itself from its more common counterparts. The special edition is available on either the rear-drive or all-wheel-drive 4Matic models around the globe, but since Benz made 4Matic standard equipment on the CL550 in the States, we’ll only get the grips-at-all-paws variety. No word on American-market pricing, but the package commands a hefty €17,850 ($23k USD) premium in Europe. Nobody said celebrating came cheap.
